Darth Raymunnn, an ad/marketing fellow himself, explores the wonderful world of sumbliminal sexual persuasion in advertising in his latest blog.
Subliminal messaging or subliminal persuasion has been used in advertising for a long time. No matter what the product, even the slightest subliminal suggestion can have a huge effect on the consumer according to some. Here is a sample of a classic Yellow Pages ad:
A simple ad but once turned upside down, it appearS to be morE than you’d eXpect. It even has the word “laid” right there in the headline! This ad ran for a while until it was brought to the attentionS of the EXecutive powers that be at Yellow Pages, who promptly brought the ban hammer down on the “offensive” imagery.
Subliminal messaging has long been used within advertising, but it wasn’t until 1974 that the FCC adopted guidelines stating that although subliminal advertising might not be effective, they still felt it was a deceptive practice. If any broadcaster of TV or radio signals uses a subliminal message, they can be subject to fines from the FCC. But that doesn’t seem to have stopped a lot of them from using it intentionally or unintentionally, with hilarious results! Here are some more interesting SEXamples:
THE WORD “SEX”
THE ACT OF SEX
*Tell me* that you don’t see SEXual acts on these labels. Tell me!
Until next time!